Received a distinction award by I.D. magazine and featured in the New York Times, the brand functions both for the traditional Legion of Honor and contemporary de Young. Developed bags, gift certificate, bookmark, gift box, hang tag and other materials designed to brand the museum to customers long after they completed their visit. The dynamic, discreet signage system promotes products while not drawing attention from them. Developed custom wall signs, freestanding directional signs, tabletop signs, shopping basket and promotional banners.
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