Launched by the Deputy Prime Minister of Singapore and featured in several newspapers, the branding project was inspired by the desire to maintain and flourish contact with its citizens living abroad. Created a new icon and tagline, “Stay Connected” to represent a new breed of its citizens. Developed a look, tone, and feel that is friendly, global, vibrant, yet still retains the flavor of the Asian country. The icon is adaptable for multiple purposes, and customizable so as to create a life of its own.
