Launched Banana Republic’s seasonal collection marketing campaign with design for a 16-page, direct-mail piece, email, direct-mail, and website. Developed and designed an abstract and emotional noir-themed piece and then further targeted it to specific demographics of Banana Republic female customers. For mens created accordion-style direct mail showcasing the classic style suit on one side and the modern style suit on the other. Understanding how men shop, the inside pages show a literal option of mixing and matching of shirts, pants, ties, and belts.
