![](https://cdn.myportfolio.com/0b11c0c1-10c1-4b99-bd17-1c169b36aabf/7cf0e9d9-02c5-416f-b0a7-a28ff31a7aab_rw_1200.jpg?h=b04bdb6ed122dade420d6d47ac91ac9d)
Concepted, directed and designed the new "For Better Health" brand launch campaign. The concept was to engage the 78,000-strong employees to realize how their daily work affects the patients we serve— either individually, within their teams, or between business units, including pre-launch teaser posters. Art directed photoshoots, designed digital collaterals, template design, and guidelines for business units to self-implement.
![](https://cdn.myportfolio.com/0b11c0c1-10c1-4b99-bd17-1c169b36aabf/db884fe0-0115-43e6-b6d5-27712219087d_rw_1200.jpg?h=107cf314adaf0d8c674af8213d9032ff)
![](https://cdn.myportfolio.com/0b11c0c1-10c1-4b99-bd17-1c169b36aabf/125ff3cb-acc9-4192-a5a9-6e23437f8a52_rw_1200.jpg?h=e999be636b40ea291c94ee234ee9f483)
![](https://cdn.myportfolio.com/0b11c0c1-10c1-4b99-bd17-1c169b36aabf/5dae48ce-96fb-475a-ae3d-cac0ee0c49bf_rw_1200.jpg?h=e333c18d3415e107c061e50285153e1f)